What Is Memory Care? A Guide for Activity Coordinators and Care Staff
Memory care is a specialist approach to supporting people living with memory loss, including those with dementia, Alzheimer’s disease, and related conditions. But beyond the clinical definitions, memory care is about creating environments where individuals feel safe, valued, and connected.
Understanding Memory Loss
For activity coordinators and care staff, understanding memory care is essential to delivering meaningful, person-centered support.
Memory problems can affect short-term recall, communication, orientation, and even emotional wellbeing. People may struggle to remember recent conversations, get lost in familiar settings, or become confused about time.
But memory loss doesn't mean someone stops being themselves.
A good memory care approach focuses on maintaining identity, encouraging independence where possible, and supporting emotional needs through structured and familiar routines.
What Makes Memory Care Different?
Memory care isn't just a place - it's a philosophy. While physical safety (like secure environments) is important, the emotional and psychological aspects of care are just as vital.
Key features of good memory care include:
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Predictable routines that reduce anxiety
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Stimulating activities that promote engagement
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Tailored communication that respects individual preferences
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Staff training to understand memory loss and respond with empathy
Many settings also introduce specialised therapies to support cognitive function and wellbeing.
Activities That Support Memory
Activities are central to memory care. But they need to be carefully designed to match people's abilities and interests.
Some effective approaches include:
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Reminiscence sessions using old photos, music, or sensory props
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Simple games and puzzles that prompt conversation without pressure
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Music and movement to support mood and body memory
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Sensory-based activities involving scent, texture, or taste
These activities don’t need to be complex. Often, it’s the small moments of recognition or joy that matter most.
If you're looking for a structured, evidence-based approach to running group sessions that stimulate memory, Cognitive Stimulation Therapy (CST) is a good place to start.
The Role of Staff in Memory Care
Care staff and activity coordinators are at the heart of memory care. A consistent, compassionate team makes a world of difference in helping someone feel secure and connected.
Top tips for memory-friendly support:
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Use short, clear sentences.
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Maintain eye contact and approach from the front.
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Offer gentle reminders and visual cues.
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Allow extra time for responses - silence isn’t a lack of understanding.
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Validate feelings before correcting facts.
If a person believes they’re late for work - even if they retired 30 years ago - it’s okay. Explore what that belief means emotionally, rather than focusing on correcting it.
Training That Makes a Difference
Training gives care teams the tools to feel confident and prepared. Understanding why certain behaviours occur, and how to respond, reduces stress for both staff and residents.
If you’re part of a care team looking to strengthen your approach to cognitive support, you may want to explore our Cognitive Stimulation Therapy (CST) training. CST offers a structured series of group sessions proven to support memory, communication, and quality of life in people living with mild to moderate dementia.
Final Thoughts
Memory care is not about what’s been lost, but about finding ways to connect with what remains. Through patience, creativity, and understanding, care teams can create environments that feel secure, joyful, and human. To find out more about Dementia and support those living with Dementia, please read about our Dementia Knowledgeable course.
Even small moments of recognition, a favourite song, a remembered face, a shared laugh - can have a lasting impact.
Learn Cognitive Stimulation Therapy
If you're an activity provider, volunteer, or caregiver looking to provide memory care and are interested in CST our course helps you get going with confidence and practical advice.
Cognitive Stimulation Therapy (CST) Facilitator Training – Online Course
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